Grill Québec · Culinary Media · 2026
A brand that brings people together. An app that makes cooking easier.
Level Up has built a world where discovery, recipes, cooking tools and social content speak with one voice.
The brand
A Québec meeting point around the grill.
Grill Québec brings together recipes, techniques and practical tools to accompany cooking enthusiasts, from preparation to service.
Visit the official website of Grill QuébecContext and challenge
Transform several useful ideas into a coherent experience.
A recipe, a timer and a social publication can easily become isolated elements. The challenge was to create a recognizable brand and a path that could connect them.
Guiding idea
Inspire, prepare, cook and share.
Each surface performs a precise role, while bringing the user back to the same Grill Québec universe.
Content
Recipes and visuals inspire people to fire up the grill.
Recipes
Clear steps organize the ingredients and method.
Application
Tools and timers support the cooking time.
Brand
A consistent identity connects the website, application and social channels.
Public universe
A visual direction designed to spark an appetite.
Photography, contrast and editorial tone put grilling at the centre without sacrificing clear navigation.
Installable application
An accessible tool near the barbecue.
The PWA brings together useful functions in an interface adapted to the phone.
Application · Culinary tool
Useful information remains at hand during cooking.
The public application organizes the necessary recipes, times and benchmarks without separating the tool from the brand universe.
- Mobile and installable experience.
- Recipes and cooking markers.
- Timers adapted to grill usage.
Delivered capabilities
A brand ready to publish and an experience ready to use.
The foundations are in place to publish, build awareness and expand the experience. Sales, audience and commercial performance can be tracked as the project grows.
- 01
- Unified identityThe site, application and content share the same benchmarks.
- 02
- Public destinationAn official presence brings together the brand and its contents.
- 03
- Cooking toolsThe PWA accompanies use on telephone.
- 04
- Content systemThe recipes and visuals can be declined on several channels.
Discover Grill Québec
Explore the brand, recipes and cooking world.
Working with Level Up
Could your brand become a useful experience?
Level Up can link your identity, content and tools in a coherent ecosystem.